Jab, jab, jab, right hook: how to tell your story in a noisy social world
(Book)
Author:
Status:
3 copies, 1 person is on the wait list.
Eva H. Perry Regional - Business
658.872 VAYNE
Copies
Location
Call Number
Status
Duraleigh Road - Business
658.872 VAYNE
Checked out
Eva H. Perry Regional - Business
658.872 VAYNE
On Shelf
Oberlin Regional - Business
658.872 VAYNE
Item being held
Links
More Details
Published:
New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2013].
Format:
Book
Edition:
First edition.
Physical Desc:
xx, 195 pages : illustrations (chiefly color) ; 24 cm
Language:
Unknown
ISBN:
9780062273062, 006227306X, 006227306X, 9780062273062 (hbk.)
Notes
Bibliography
Includes bibliographical references.
Description
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--,Provided by publisher.
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation (style guide)
Vaynerchuk, G. (2013). Jab, jab, jab, right hook: how to tell your story in a noisy social world. First edition. Harper Business, an imprint of HarperCollinsPublishers.
Chicago / Turabian - Author Date Citation (style guide)Vaynerchuk, Gary. 2013. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. Harper Business, an imprint of HarperCollinsPublishers.
Chicago / Turabian - Humanities Citation (style guide)Vaynerchuk, Gary, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. Harper Business, an imprint of HarperCollinsPublishers, 2013.
MLA Citation (style guide)Vaynerchuk, Gary. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. First edition. Harper Business, an imprint of HarperCollinsPublishers, 2013.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
50a89523-01e0-e540-d0f1-0fbc3b7b9fb5
Record Information
| Last Horizon Extract Time | Apr 23, 2025 09:21:41 AM |
|---|---|
| Last File Modification Time | Apr 24, 2025 05:09:25 AM |
| Last Grouped Work Modification Time | Apr 24, 2025 05:08:30 AM |
MARC Record
| LEADER | 03193pam a2200493 i 4500 | ||
|---|---|---|---|
| 001 | 2013028769 | ||
| 003 | DLC | ||
| 005 | 20190815131600.0 | ||
| 008 | 130725s2013 nyua b 000 0 eng | ||
| 010 | |a 2013028769 | ||
| 020 | |a 9780062273062 |c $29.99 | ||
| 020 | |a 006227306X |c $29.99 | ||
| 020 | |a 006227306X | ||
| 020 | |a 9780062273062 (hbk.) | ||
| 040 | |a DLC |b eng |e rda |c DLC |d TnLvILS |d UtOrBLW | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5415.1265 |b .V39 2013 |
| 082 | 0 | 0 | |a 658.8/72 |2 23 |
| 092 | |a 658.872 VAYNE | ||
| 100 | 1 | |a Vaynerchuk, Gary | |
| 245 | 1 | 0 | |a Jab, jab, jab, right hook : |b how to tell your story in a noisy social world / |c Gary Vaynerchuk. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, NY : |b Harper Business, an imprint of HarperCollinsPublishers, |c [2013] | |
| 300 | |a xx, 195 pages : |b illustrations (chiefly color) ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a The setup -- The charateristics of great content and compelling stories -- Storytell on Facebook -- Listen well on Twitter -- Glam it up on Pinterest -- Create art on Instagram -- Get animated on Tumblr -- Opportunities in emerging networks -- Effort -- All companies are media companies. | |
| 520 | |a "When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"-- |c Provided by publisher. | ||
| 650 | 0 | |a Internet marketing | |
| 650 | 0 | |a Marketing |x Social aspects | |
| 650 | 0 | |a Social media | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Entrepreneurship. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. |2 bisacsh | |
| 856 | 4 | 2 | |3 Cover image |u www.harpercollins.com/harperimages/isbn/tiff/2/9780062273062.tif |
| 939 | |a ODC |b COM3619694BT |c 2 | ||
| 950 | |a BUSINESS | ||
| 949 | |b 32046303631019 |c SYSBUSI |d 658.872 VAYNE |l DUR |n 7131896 |o 0 |s o |w 08/15/2019 |x 12 |y BK | ||
| 949 | |b 32046303631027 |c SYSBUSI |d 658.872 VAYNE |l EVA |n 8042673 |o 0 |s i |w 05/18/2022 |x 7 |y BK | ||
| 949 | |b 32046300734014 |c SYSBUSI |d 658.872 VAYNE |l OBR |n 5945749 |o 0 |s h |w 03/21/2016 |x 30 |y BK | ||
| 949 | |b 32046303128818 |c SYSBUSI |d 658.872 VAYNE |l WAK |n 6888678 |o 1 |s l |w 01/30/2019 |x 12 |y BK | ||
| 999 | |a 682711 | ||