Jab, jab, jab, right hook: how to tell your story in a noisy social world
More Details
ISBN:
9780062273062
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Grouping Information
| Grouped Work ID | 50a89523-01e0-e540-d0f1-0fbc3b7b9fb5 |
|---|---|
| Grouping Title | jab jab jab right hook how to tell your story in a noisy social world |
| Grouping Author | gary vaynerchuk |
| Grouping Category | book |
| Grouping Language | English (eng) |
| Last Grouping Update | 2025-04-24 05:08:30AM |
| Last Indexed | 2025-04-25 05:15:43AM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
author
Vaynerchuk, Gary
author_display
Vaynerchuk, Gary
available_at_catalog
Eva H. Perry Regional
collection_catalog
Business
detailed_location_catalog
Duraleigh Road - Business
Eva H. Perry Regional - Business
Oberlin Regional - Business
Eva H. Perry Regional - Business
Oberlin Regional - Business
display_description
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--
format_catalog
Book
format_category_catalog
Books
id
50a89523-01e0-e540-d0f1-0fbc3b7b9fb5
isbn
9780062273062
last_indexed
2025-04-25T09:15:43.419Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_catalog
658.872 VAYNE
owning_library_catalog
Wake County Public Libraries
owning_location_catalog
Duraleigh Road Community
Eva H. Perry Regional
Oberlin Regional
Eva H. Perry Regional
Oberlin Regional
primary_isbn
9780062273062
publishDate
2013
publisher
Harper Business, an imprint of HarperCollinsPublishers
recordtype
grouped_work
subject_facet
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Marketing / General
Internet marketing
Marketing -- Social aspects
Social media
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Marketing / General
Internet marketing
Marketing -- Social aspects
Social media
title_display
Jab, jab, jab, right hook : how to tell your story in a noisy social world
title_full
Jab, jab, jab, right hook : how to tell your story in a noisy social world / Gary Vaynerchuk
title_short
Jab, jab, jab, right hook
title_sub
how to tell your story in a noisy social world
topic_facet
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Marketing / General
Internet marketing
Marketing
Social aspects
Social media
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Marketing / General
Internet marketing
Marketing
Social aspects
Social media
Solr Details Tables
item_details
| Bib Id | Item Id | Shelf Location | Call Num | Format | Format Category | Num Copies | Is Order Item | Is eContent | eContent Source | eContent URL | Detailed Status | Last Checkin | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ils:682711 | 7131896 | Duraleigh Road - Business | 658.872 VAYNE | 1 | false | false | Checked out | DUR | |||||
| ils:682711 | 8042673 | Eva H. Perry Regional - Business | 658.872 VAYNE | 1 | false | false | On Shelf | EVA | |||||
| ils:682711 | 5945749 | Oberlin Regional - Business | 658.872 VAYNE | 1 | false | false | Item being held | OBR |
record_details
| Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
|---|---|---|---|---|---|---|---|---|
| ils:682711 | Book | Books | First edition | English | Harper Business, an imprint of HarperCollinsPublishers | [2013] | xx, 195 pages : illustrations (chiefly color) ; 24 cm |
scoping_details_catalog
| Bib Id | Item Id | Grouped Status | Status | Locally Owned | Available | Holdable | Bookable | In Library Use Only | Library Owned | Is Home Pick Up Only | Holdable PTypes | Bookable PTypes | Home Pick Up PTypes | Local Url |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ils:682711 | 7131896 | Checked out | Checked out | false | false | true | false | false | true | false | ||||
| ils:682711 | 8042673 | On Shelf | On Shelf | false | true | true | false | false | true | false | ||||
| ils:682711 | 5945749 | Checked Out | Item being held | false | false | true | false | false | true | false |