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4.6 stars
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"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first...
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Average Rating:
3.5 stars
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An updated edition of the best-selling guide features anecdotes about such modern figures as Bill Gates, Dave Thomas, and Sir John Templeton, explaining how their examples can enable modern readers to pursue wealth and overcome personal stumbling blocks.