Play nice: the rise, fall, and future of Blizzard Entertainment
(Book)

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More Details

Published:
New York : Grand Central, 2024.
Format:
Book
Edition:
First edition.
Physical Desc:
viii, 376 pages ; 24 cm
Language:
English
ISBN:
9781538725429, 1538725428, 9781538725429

Notes

Bibliography
Includes bibliographical references and index.
Description
"For video game fans, the name Blizzard Entertainment was once synonymous with perfection. ... When Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside. ... Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment. From previously unrevealed stories of Blizzard's early culture, including fist fights and a hotel ban, to the full story of Titan, Blizzard's most high-profile canceled project, and the behind-the-scenes saga of how Blizzard executives battled their Activision overlords tooth and nail, this book explores the delight and despair of what it really means to 'bleed Blizzard blue'"--,Provided by publisher.

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Citations

APA Citation (style guide)

Schreier, J. (2024). Play nice: the rise, fall, and future of Blizzard Entertainment. First edition. Grand Central.

Chicago / Turabian - Author Date Citation (style guide)

Schreier, Jason. 2024. Play Nice: The Rise, Fall, and Future of Blizzard Entertainment. Grand Central.

Chicago / Turabian - Humanities Citation (style guide)

Schreier, Jason, Play Nice: The Rise, Fall, and Future of Blizzard Entertainment. Grand Central, 2024.

MLA Citation (style guide)

Schreier, Jason. Play Nice: The Rise, Fall, and Future of Blizzard Entertainment. First edition. Grand Central, 2024.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

Staff View

Grouped Work ID:
ec845352-6b20-491f-fc49-f6450af9efc7
Go To Grouped Work

Record Information

Last Horizon Extract TimeSep 19, 2025 10:22:02 AM
Last File Modification TimeSep 20, 2025 05:12:30 AM
Last Grouped Work Modification TimeSep 20, 2025 05:08:44 AM

MARC Record

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