What great brands do: the seven brand-building principles that separate the best from the rest
(Book)
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Status:
North Regional - Business has 2
658.827 YOHN
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658.827 YOHN
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North Regional - Business
658.827 YOHN
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North Regional - Business
658.827 YOHN
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Southeast Regional - Business
658.827 YOHN
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More Details
Published:
San Francisco, CA : Jossey-Bass, a Wiley Brand, [2014].
Format:
Book
Edition:
First edition.
Physical Desc:
vii, 262 pages : illustrations ; 24 cm
Language:
English
ISBN:
9781118611258, 111861125X, 111861125X, 9781118611258 (hbk.)
Notes
Bibliography
Includes bibliographical references and index.
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Citations
APA Citation (style guide)
Yohn, D. L. (2014). What great brands do: the seven brand-building principles that separate the best from the rest. First edition. Jossey-Bass, a Wiley Brand.
Chicago / Turabian - Author Date Citation (style guide)Yohn, Denise Lee, 1967-. 2014. What Great Brands Do: The Seven Brand-building Principles That Separate the Best From the Rest. Jossey-Bass, a Wiley Brand.
Chicago / Turabian - Humanities Citation (style guide)Yohn, Denise Lee, 1967-, What Great Brands Do: The Seven Brand-building Principles That Separate the Best From the Rest. Jossey-Bass, a Wiley Brand, 2014.
MLA Citation (style guide)Yohn, Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best From the Rest. First edition. Jossey-Bass, a Wiley Brand, 2014.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
b9a32296-a5af-2ac7-82b9-612c86218eaa
Record Information
| Last Horizon Extract Time | Aug 26, 2025 12:39:03 PM |
|---|---|
| Last File Modification Time | Aug 27, 2025 05:10:06 AM |
| Last Grouped Work Modification Time | Aug 27, 2025 05:09:09 AM |
MARC Record
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| 020 | |a 111861125X |c $27.99 | ||
| 020 | |a 111861125X | ||
| 020 | |a 9781118611258 (hbk.) | ||
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| 042 | |a pcc | ||
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| 100 | 1 | |a Yohn, Denise Lee, |d 1967- | |
| 245 | 1 | 0 | |a What great brands do : |b the seven brand-building principles that separate the best from the rest / |c Denise Lee Yohn. |
| 250 | |a First edition. | ||
| 264 | 1 | |a San Francisco, CA : |b Jossey-Bass, a Wiley Brand, |c [2014] | |
| 300 | |a vii, 262 pages : |b illustrations ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to "give back" -- The eighth principle: brand as business. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products | |
| 776 | 0 | 8 | |i Online version: |a Yohn, Denise Lee, 1967- |t What great brands do |d San Francisco : Jossey-Bass, A Wiley Brand, [2014] |z 9781118824405 |w (DLC) 2013032872 |
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