Switch: How to Change Things When Change Is Hard
(Kindle Book, OverDrive Read)

Chip Heath. (2010). Switch: How to Change Things When Change Is Hard. Crown.

Chip Heath. 2010. Switch: How to Change Things When Change Is Hard. Crown.

Chip Heath, Switch: How to Change Things When Change Is Hard. Crown, 2010.

Chip Heath. Switch: How to Change Things When Change Is Hard. Crown, 2010.

OverDrive Product Record

images

• cover:
  • href: https://img1.od-cdn.com/ImageType-100/0111-1/{D71EFB14-5E6A-4551-AD67-268D4CA2747E}Img100.jpg
  • type: image/jpeg
• thumbnail:
  • href: https://img1.od-cdn.com/ImageType-200/0111-1/{D71EFB14-5E6A-4551-AD67-268D4CA2747E}Img200.jpg
  • type: image/jpeg
• cover150Wide:
  • href: https://img1.od-cdn.com/ImageType-150/0111-1/D71/EFB/14/{D71EFB14-5E6A-4551-AD67-268D4CA2747E}Img150.jpg
  • type: image/jpeg
• cover300Wide:
  • href: https://img1.od-cdn.com/ImageType-400/0111-1/D71/EFB/14/{D71EFB14-5E6A-4551-AD67-268D4CA2747E}Img400.jpg
  • type: image/jpeg

formats

1. • identifiers:
     1. • type: ISBN
        • value: 9780307590169
     2. • type: PublisherCatalogNumber
        • value: 77696
   • name: Adobe EPUB eBook
   • id: ebook-epub-adobe
2. • identifiers:
     1. • type: ASIN
        • value: B0030DHPGQ
     2. • type: PublisherCatalogNumber
        • value: 77696
   • name: Kindle Book
   • id: ebook-kindle
3. • identifiers:
     1. • type: ISBN
        • value: 9780307590169
     2. • type: PublisherCatalogNumber
        • value: 77696
   • name: OverDrive Read
   • id: ebook-overdrive

otherFormatIdentifiers

1. • type: ISBN
   • value: 0385528752

mediaType

eBook

primaryCreator

• role: Author
• name: Chip Heath

title

Switch

dateAdded

2010-07-12T15:35:40.463-04:00

contentDetails

1. • href: https://link.overdrive.com/?websiteID=426&titleID=314149
   • type: text/html
   • account:
     • name: Wake County Public Libraries (NC)
     • id: 1893

sortTitle

Switch How to Change Things When Change Is Hard

crossRefId

314149

subtitle

How to Change Things When Change Is Hard

id

d71efb14-5e6a-4551-ad67-268d4ca2747e

starRating

4.1

OverDrive MetaData

isPublicDomain

False

formats

1. • fileName: Switch_314149
   • partCount: 0
   • fileSize: 0
   • identifiers:
     1. • type: PublisherCatalogNumber
        • value: 77696
     2. • type: ASIN
        • value: B0030DHPGQ
   • name: Kindle Book
   • isReadAlong: False
   • id: ebook-kindle
   • onSaleDate: 2/16/2010
   • samples:
     1. • source: From the book
        • formatType: ebook-overdrive
        • url: https://samples.overdrive.com/?crid=D71EFB14-5E6A-4551-AD67-268D4CA2747E&.epub-sample.overdrive.com
2. • fileName: Switch_9780307590169_314149
   • partCount: 0
   • fileSize: 0
   • identifiers:
     1. • type: ISBN
        • value: 9780307590169
     2. • type: PublisherCatalogNumber
        • value: 77696
   • name: OverDrive Read
   • isReadAlong: False
   • id: ebook-overdrive
   • onSaleDate: 2/16/2010
   • samples:
     1. • source: From the book
        • formatType: ebook-overdrive
        • url: https://samples.overdrive.com/?crid=D71EFB14-5E6A-4551-AD67-268D4CA2747E&.epub-sample.overdrive.com

keywords

1. • value: mindset
2. • value: Anxiety
3. • value: habits
4. • value: Organizational Behavior
5. • value: Business
6. • value: Social Psychology
7. • value: Problem Solving
8. • value: Project Management
9. • value: decision making
10. • value: fear
11. • value: organization
12. • value: Identity
13. • value: confidence
14. • value: Creativity
15. • value: change management
16. • value: psychology
17. • value: change
18. • value: Innovation
19. • value: management
20. • value: self help
21. • value: communication
22. • value: logic
23. • value: how to
24. • value: intuition
25. • value: goals
26. • value: Leadership
27. • value: persuasion
28. • value: Emotions
29. • value: Sociology
30. • value: motivation
31. • value: stress relief
32. • value: self control
33. • value: anxiety relief
34. • value: pivot
35. • value: motivational books
36. • value: growth mindset
37. • value: management books
38. • value: leadership book
39. • value: leadership books
40. • value: personal development books

creators

1. • role: Author
   • fileAs: Heath, Chip
   • bioText: CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. The Heath brothers are the bestselling authors of Made to Stick and Switch. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.
   • name: Chip Heath
2. • role: Author
   • fileAs: Heath, Dan
   • name: Dan Heath

imprint

Crown Currency

publishDate

2010-02-16T00:00:00Z

isOwnedByCollections

True

title

Switch

fullDescription

#1 NEW YORK TIMES BESTSELLER • ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive—hailed as “witty and instructive” (The Wall Street Journal), “packed with examples and hands-on tools that will get you moving right away” (BusinessWeek)

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
• the lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
• the home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
• the manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you.

popularity

2314

links

• self:
  • href: https://api.overdrive.com/v1/collections/L1BLQAAAA2a/products/d71efb14-5e6a-4551-ad67-268d4ca2747e/metadata
  • type: application/vnd.overdrive.api+json
• shareInLibby:
  • href: https://link.overdrive.com/share?q=JcsEAAWUhr4
  • type: text/HTML

id

d71efb14-5e6a-4551-ad67-268d4ca2747e

starRating

4.1

images

• cover:
  • href: https://img1.od-cdn.com/ImageType-100/0111-1/{D71EFB14-5E6A-4551-AD67-268D4CA2747E}Img100.jpg
  • type: image/jpeg
• thumbnail:
  • href: https://img1.od-cdn.com/ImageType-200/0111-1/{D71EFB14-5E6A-4551-AD67-268D4CA2747E}Img200.jpg
  • type: image/jpeg
• cover150Wide:
  • href: https://img1.od-cdn.com/ImageType-150/0111-1/D71/EFB/14/{D71EFB14-5E6A-4551-AD67-268D4CA2747E}Img150.jpg
  • type: image/jpeg
• cover300Wide:
  • href: https://img1.od-cdn.com/ImageType-400/0111-1/D71/EFB/14/{D71EFB14-5E6A-4551-AD67-268D4CA2747E}Img400.jpg
  • type: image/jpeg

isPublicPerformanceAllowed

False

languages

1. • code: en
   • name: English

subjects

1. • value: Business
2. • value: Psychology
3. • value: Nonfiction
4. • value: Self Help

publishDateText

02/16/2010

otherFormatIdentifiers

1. • type: ISBN
   • value: 9780385528757

mediaType

eBook

shortDescription

#1 NEW YORK TIMES BESTSELLER • ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive—hailed as “witty and instructive” (The Wall Street Journal), “packed with examples and hands-on tools that will get you moving right away” (BusinessWeek)

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a...

sortTitle

Switch How to Change Things When Change Is Hard

crossRefId

314149

subtitle

How to Change Things When Change Is Hard

publisher

Crown

bisacCodes

1. • code: BUS085000
   • description: Business & Economics / Organizational Behavior
2. • code: PSY023000
   • description: Psychology / Personality
3. • code: SEL044000
   • description: Self-Help / Self-Management / General