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1. The attention merchants: the epic scramble to get inside our heads

Book cover for "The attention merchants"
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Author:
Wu, Tim
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Cary Regional - Adult Non-Fiction
659.1 WU
Eva H. Perry Regional - Adult Non-Fiction
659.1 WU
North Regional - Adult Non-Fiction has 2
659.1 WU
Description:
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising...