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1. Made to stick: why some ideas survive and others die

Book cover for "Made to stick"
Star rating for Made to stick
Author:
Heath, Chip
Average Rating:
4.8 stars
Formats:
Book, OverDrive eAudiobook
Description:
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier,...