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1. The Tipping Point: How Little Things Can Make a Big Difference

Book cover for "The Tipping Point"
Star rating for The Tipping Point
Author:
Gladwell, Malcolm
Average Rating:
4.4 stars
Formats:
Audiobook, OverDrive eAudiobook, OverDrive eBook
Description:
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push...