Selling sexy: Vctoria's Secret and the unraveling of an American icon

0

0

Fernandez, Chantal

Sherman, Lauren

Fernandez, Chantalauthor.|Author

Sherman, Lauren

Eva H. Perry Regional
Express Library Fayetteville St.
Green Road Community
Leesville Community
Middle Creek Community
Morrisville Community
Oberlin Regional
Southgate Community

Adult Non-Fiction

Eva H. Perry Regional - Adult Non-Fiction
Express - Fayetteville St. - Adult Non-Fiction
Green Road Community - Adult Non-Fiction
Leesville Community - Adult Non-Fiction
Middlecreek Community - Adult Non-Fiction
Morrisville Community - Adult Non-Fiction
North Regional - Adult Non-Fiction
Oberlin Regional - Adult Non-Fiction
Southgate Community - Adult Non-Fiction

"The story of how Victoria's Secret skyrocketed from a tiny chain of boutiques to an intimates monolith with annual sales in excess of $6 billion-all the while defining female beauty and sex standards for generations of Americans-and how the brand's grip on the industry slipped. Victoria's Secret is one of the most influential, and polarizing, brands to ever infiltrate the psyche of the American consumer. The company's catalog made national headlines in the '70s for its glamorization of lingerie, which was, in the post-bra burning era, sold either by puritanical department stores or tawdry, red-light district shops. By 1984, the owners were forced to sell to Columbus retail magnate Les Wexner, who was swiftly building an empire that would shape retail as we knew it for the next 40 years. Just a decade later, Victoria's Secret was a billion-dollar brand, selling the majority of bras bought in the US. However, its ubiquity in underwear drawers couldn't compare to the influence it had on the greater culture, helping to define what it meant to look like a happy, successful-and most importantly, sexy-modern woman to a whole generation of consumers across the globe through its airbrushed advertisements, pink velvet-lined stores, and annual televised fashion show, which drew in millions of viewers each year. But as culture changed, Victoria's Secret did not change with it. Not only did the company miss out on big expansion opportunities it also refused to change its marketing as the world became less obsessed with thinness and perfection, and more keenly focused on body acceptance. Meanwhile, Wexner, the mastermind, became increasingly known for his complicated relationship with sex trafficker Jeffrey Epstein, whose lifestyle he funded for many years. In March 2021, with his legacy in peril, Wexner and his wife Abigail stepped down from the Victoria's Secret board as he faced investigation by the FBI. Today, Victoria's Secret is trying to rebuild its reputation-and maintain the still-significant grip it has on the consumer. Selling Sexy expertly draws from sources within the company and across the fashion industry to examine: What happens now to a brand with such a heavy history?"--

Book

Books

ee08b839-f244-eb33-7ed7-2111a4763ee6

9781250850966

2025-08-12T09:13:34.508Z

-1

Non Fiction

Non Fiction

687 SHERM

Year

Wake County Public Libraries

Eva H. Perry Regional
Express Library Fayetteville St.
Green Road Community
Leesville Community
Middle Creek Community
Morrisville Community
North Regional
Oberlin Regional
Southgate Community

9781250850966

2024

Henry Holt and Company

grouped_work

Lingerie industry -- United States
Sex -- United States
Victoria's Secret (Firm)

Selling sexy : Vctoria's Secret and the unraveling of an American icon

Selling sexy : Vctoria's Secret and the unraveling of an American icon / Lauren Sherman and Chantal Fernandez

Selling sexy

Vctoria's Secret and the unraveling of an American icon

Lingerie industry
Sex