The attention merchants: the epic scramble to get inside our heads

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Wu, Tim

Wu, Tim

Cary Regional
Eva H. Perry Regional
North Regional
Northeast Regional
Oberlin Regional

Adult Non-Fiction

Cary Regional - Adult Non-Fiction
Eva H. Perry Regional - Adult Non-Fiction
North Regional - Adult Non-Fiction
Northeast Regional - Adult Non-Fiction
Oberlin Regional - Adult Non-Fiction

"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago"--

Book

Books

b9646a48-55b6-7e70-5fa6-24125474ffce

9780385352017

2025-07-16T09:15:06.773Z

-1

Non Fiction

Non Fiction

659.1 WU

Wake County Public Libraries

Cary Regional
Eva H. Perry Regional
North Regional
Northeast Regional
Oberlin Regional

9780385352017

2016

Alfred A. Knopf

grouped_work

Advertising -- Psychological aspects -- History
Advertising -- Social aspects -- History
Consumer behavior -- History
Marketing -- History

The attention merchants : the epic scramble to get inside our heads

The attention merchants : the epic scramble to get inside our heads / Tim Wu

The attention merchants

the epic scramble to get inside our heads

Advertising
Consumer behavior
History
Marketing
Psychological aspects
Social aspects