Made to stick: why some ideas survive and others die

0

0

Heath, Dan, 1973-

Heath, Chip

Heath, Dan,1973-

Heath, Chip

Cary Regional
Leesville Community

Adult Non-Fiction

Cary Regional - Adult Non-Fiction
Duraleigh Road - Adult Non-Fiction
Eva H. Perry Regional - Adult Non-Fiction
Fuquay-Varina Community - Adult Non-Fiction
Leesville Community - Adult Non-Fiction
Morrisville Community - Adult Non-Fiction
Wake Forest Community - Adult Non-Fiction

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book will transform the way you communicate ideas.--From publisher description. Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.

Book
eAudiobook

Audio Books
Books
eBook

a9b63d03-f123-dcdb-4d84-97241b620e4c

9781400064281
9781415936566

2025-07-16T09:13:16.206Z

-1

Non Fiction

Non Fiction

302 HEATH

Wake County Public Libraries

Cary Regional
Duraleigh Road Community
Eva H. Perry Regional
Fuquay-Varina Community
Leesville Community
Morrisville Community
Wake Forest Community

9781400064281

2007

Books on Tape
Random House

grouped_work

Contagion (Social psychology)
Context effects (Psychology)
Social psychology

Made to stick : why some ideas survive and others die

Made to Stick Why Some Ideas Survive and Others Die
Made to stick : why some ideas survive and others die / by Chip Heath and Dan Heath

Made to stick

why some ideas survive and others die

Business
Contagion (Social psychology)
Context effects (Psychology)
Nonfiction
Psychology
Self-Improvement
Social psychology